The web equivalent of luxury fashion stores with only few, beautiful dresses exposed, are minimalist carts with reduced command options and spare graphic elements displayed.
A good example of this trend in web design is Via Snella, a Swedish male fashion online store unburdened from any superfluous graphical element.
We have a thing for Finnish webdesign and we sure love the global appeal of this super green website, even though we don’t master Uralic-related language: the letterpress effect has definitely made its way to our favourite text style for headers and buttons, the menu layout polished to the pixel with the pointing arrow inserting in the light gradient atop it’s brilliant and so is the complementary secondary menu box.
If you think that ecommerce web sites aim is to convert browsers into buyers, crafting simple, functional and friendly fact sheet pages is a key factor to your business success.
So, I really liked this layout from Orlebar Brown online shop, where a few options are neatly separated by big red bullets and a numbered list suggests a required order of customization.
Glossy buttons age it’s not over yet and so we quite enjoyed Madsen Cycles ecommerce buttons because they really stand out in opposition to the overall layout minimalism.
This inspirational badge hanging from above, enhances the visibility of Dubai’s Mall form search.
If you’ve ever wondered about this shop here you are some further informations:
The Dubai Mall is the region’s premier shopping, lifestyle and entertainment destination. With more than 1,200 stores and a host of world-class attractions, The Dubai Mall is revolutionizing the modern shopping experience.
Affordance is a visual clue to the function of an object.
The term, that was firstly brought out in the 70s by perceptual psychologist J. J. Gibson and originally meant “the actionable properties between the world and an actor (a person or animal)”, was introduced with the aforesaid significance by Don Norman‘s besteller The Psychology of Everyday Things (a.k.a POET) and immediately adopted by the design community.
Put in a down-to-earth way, we could say that Threadless scoring system’s affordance is very high since the big squared buttons function is easily and readily understood: the graphic elements stand out, clearly asserting their scope, as if they were screaming out ”hit me!”.
A curiosity: Norman’s book was translated into Italian as The masochist’s percolator, which I know has almost nothing to do with the orginal title, but I think it’s ten thousand times funnier.