Yahoo’s interactive menu

Yahoo's inspirational interactive menu

On my previous job, when I was working for a big web portal, we got used to look up to Yahoo’s interaction design as one of the most insightful example of dealing with users’ experience on a large scale audience.

When you’re not able to relate to a definite target (ok, I too hate this word, any suggestions for another one?) which rules are you supposed to follow when building up your website’s user experience? What language would you speak, when you’re not allowed to see who you’re talking at?

So apart from relying on cognitive science models (which by the way were quite spitefully greeted at the time), specific case histories, well-established web design principles, we scouted out interaction models by checking out what the Big Boys already did.

So I was enthralled and taken back to that time when, looking for some interesting stuff to showcase on Web & Patterns, I’ve found out Yahoo’s new navigation menu.

Basically it’s an evolution of the previous one: instead of having all the categories arranged to the left in a navigation list, you have your favourites online services and social (such as web mail, Facebook, Flickr) mixed up with some Yahoo’s categories (I suspect this being due to some marketing mandate).

When you hover with your mouse over the menu links a huge tab appears, previewing the matching content. So what originally was a navigation menu turns into a powerful tool to quickly scan your web life. Some tabs (e.g. Weather, Movie) are automatically filled in with local informations, according to the ZIP code you provided while creating your Yahoo’s account.

Last but not leat, as in the previous version, you can also customize your toolbar menu adding and deleting items in a quite intuitive way.

Obviously, it all works only if you’re logged in.

Comments

  1. [...] Yahoo’s interactive menu | Web & Patterns: patterns for a better web.. Vai e [...]


  2. i dont relly like the new interactive menu. It make me think much more where to go. Also I dont undestand why the yahoo mail is not separate from the menu, and opens an annoying window instead of going directly…


  3. I really see your point though i think your issue is due to a well-established habit and not to a flaw of the menu itself; once we’ll get used to this new menu we won’t “have to think” that much.
    Another question is: are we really supposed to change our habits just because yahoo’s designers decided we have to? I think it’s a big and risky challenge changing a website’s user experience, isn’t it?


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Web site

yahoo.com

Categories

Menu & Navigation

Date

2 November, 2009

Author

samoo
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