A good logo design can play a significant role in enhancing the memorability of your business and/or website.

I love (and I find it very effective) when you can play on the primary logo design creating variations, which might be helpful to the communication of your services and to capturing interest on your brand as well.

In this case, I’ve been “captured” by Hidden‘s logo: Hidden is an app that, when activated, tracks your stolen computer anywhere on the planet, collect photos of the thief and screen shots of the computer in use.