I’m a typomaniac, I confess, and my favorites ecommerce websites are most of all digital foundries’ websites.

Usually this kind of website displays clean, sophisticated layout grids with minimal graphics elements such as horizontal dividers and flat geometrical buttons.

Big headings and wide, spacious whitespaces (which basically means removing all the graphic overbearing elements from the page) are the most common trick for making your beautiful and precious digital merchandise pop out:  in this impeccable, squared presentations cart usually are represented as coloured boxes which are able to stand out because of their strong contrast with the surrounding white background.