Kiehl’s online store is one of the most accurate and fully equipped ecommerce website I’ve ever seen.

You can find:

• a neatly separated sign in area;
• a global website navigation;
• a products tabbed navigation;
• a simple breadcrumb trail;
• a facet navigation duplicated: on the top as drop down menu, on the left as checkbox choices;
• detailed product listing with quick shop (it means add to cart actually) and learn more buttons;
• a double tabbed shopping bag: one for choosing your sample, the other for checking out your cart.

In particular I think the drop down shopping bag it’s well designed: you can see products appearing in your sample bag as you choose them, how many samples are left, and photographs of items you’ve aready selected. In the cart box, there’s a complimentary shipping information box and you’re constantly reminded to sign-in or register .