
Kiehl’s online store is one of the most accurate and fully equipped ecommerce website I’ve ever seen.
You can find:
- a neatly separated sign in area;
- a global website navigation;
- a products tabbed navigation;
- a simple breadcrumb trail;
- a facet navigation duplicated: on the top as drop down menu, on the left as checkbox choices;
- detailed product listing with quick shop (it means add to cart actually) and learn more buttons;
- a double tabbed shopping bag: one for choosing your sample, the other for checking out your cart.
In particular I think the drop down shopping bag it’s well designed: you can see products appearing in your sample bag as you choose them, how many samples are left, and photographs of items you’ve aready selected. In the cart box, there’s a complimentary shipping information box and you’re constantly reminded to sign-in or register .
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