How to create an effective callout box


A nice callout box that made me click, though it perfectly melts into the overall graphic context (no blinking, no huge types, no graphic contrast).

3 good qualities converge in it:

  1. nice, not overbearing illustration;
  2. good typography (big but not loose lineheight; use of different font weight to stress out the most important words)
  3. good copy: alluding to my competitors, makes me immediately envious and curious about it.
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