Aside from its beeing a blast and a really entertaining specimen of geeks literature, Ellis Weiners’ piece published on the New Yorker’s online edition helps me illustrate how a very simple vertical line and a little shot of red can trick our attention into reading an otherwise neglected content.

In the overall economy of New Yorkers’ layout, keywords’ box, which essentially is nothing but a bunch of brave links squeezed in between the illustration and the main textual content running around it, could get suffocated by its two big brothers.

Moments like these a designer has to use a little graphic judo: in fact, having placed a simple vertical line prevented our eyes from mixing up textual contents, without having the global structure’s lightness comprised; on the other hand, the red color, which is used scarcely but consistently on the page, grabs our attention and make the keywords call-out pop out.

So the result is plesant and well balanced, with all the graphics elements working together in a rather harmonious and peaceful way.

As for an ending, here you are my very favorite quote from Ellis Weiner’s Subject:our marketing plan:

Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent. You may have gotten the blast e-mail from Jason Zepp, your acquiring editor, saying that people who do this sort of thing will go to Hell, but just ignore it.