Category Archives: Copywriting

Copywriting in web design: a great showcase of copywriting examples, effective copywriting pratices and tips, nice labels and funny copyblogging at Web & Patterns, collecting inspirational solutions for very inspired web designers.

Using a story to introduce your work


An effective, minimal and charming way to introduce your studio, your work or the philosopy underlying your materspieces could be writing it in a short introduction (or simply summarizing it with a witty quote). Even if you’re a vector virtuoso or a photoshop goddess, a nicely written text may be the way to distinguish yourself (your firm, your business, your personal recreational webpage) from many others and to make your website memorable.

Stop! In the name of money!


This is a powerful callout box found in Income diary, a blog that hopefully will teach us all how to earn an additional income from the Internet.

Apart from the blog’s lofty ideals, I really think that in this case the association of a street sign icon with a heavy typography and a bossy copywriting can catch user’s attention and push him into reading, which  basically is what a callout box it’s about, isn’t it?

A magnificent error page from Carsonified


Carsonified is really a studio we wish we could work for: we passionately follow their famous blog Think Vitamin and we admire their great style.

So we are proud to introduce you their quite famous error page based on awesome illustration and  funny copy. We love as well the heavy use of Cooper for the heading.

A funny error page featuring Homer Simpson


And here you are a little graphical treat for this weekend: a funny error page from starring Omar Simpson.

We love as well the copy that reads:

It seems that the page you were trying to reach doesn’t exist anymore, or maybe it has just moved. We think that the best thing to do is to start again from the home page. Feel free to contact us if the problem persist or if you definitly can’t find what you are looking for. Thank you very much.

and the title page that contributes to making this page memorable:

Kids, You Tried Your Best and You Failed Miserably. The Lesson Is, Never Try

Since lately I’ve been in a quite foul mood, next week I’ll post every day a funny error page to cheer things up.

Have an inspirational weekend!

Crowleywebb and its absolutely typographic flash website


Crowleywebb is an AD agency located in Buffalo with a quite surprisingly unconventional flash website.  I think it’s a bold move for an agency to put aside any graphic treatments, relying only on typography and copy. As you will see, the splash page is brilliant, the text treatment is simple yet effective and the transitions are smooth and neat (though I don’t love very much the blurred menu on the left bottom corner – not displayed in the screenshot).

Tip: if you have 10” left, take a look at the BORING video, which in fact is anything but boring (you can find the link in the website’s homepage).

Jason Santa Maria’s 404 error page

Jason Santa Maria's inspirational 404 error page

This loooong 404 error page text from Jason Santa Maria’s blog made me chuckle.

Oops! There isn’t even a remotely meaningful page here; not unlike the rest of this site. At least some of the other pages have some pretty pictures to look at. Why don’t you try starting again from the front door? Or maybe you would just like to contact me to inform me of your hatred of me and my website for not having the page you requested. Either way, you don’t have to go home, but you can’t stay here.


Gli heading di Snog, frozen yoghuert made in UK

Heading in Snog web site, a brand of frozen yogurt made in UK. are entertaining.
They’re  highlighted by an “abnormal” typography, as if they were  road signages. (But who knows … maybe they really are)