The creativity of this New Media Agencyt can be seen immediately by the visual impact of its web site: you can choose between four different themes and nice giraffes are lowered into environments not always orthodox ..

A pleasantly retro style for this illustration taken from Mr. Aero, a web site/community dedicated to those who have a common passion for flying.

Entertaining this illustration that plays with the brand agency Punkyduck.com

MailChimp’s mascot, the online platform for managing and tracking email marketing, rages a bit  everywhere.

Meme’s home page, a Portuguese microblogging platform launched by Yahoo.  It’s quite obvious the replacement of Twitter bird with a small dog.

Unfortunately, the contest is over and he was not selected among the finalists.  Fortunately, the site of Josh Willis and his illustrations are still online.

Using a mascot to characterize your website and so creating brand awareness is a current trend in web design.  The most important thing to keep in mind is using a custom designed mascot and avoiding stock images.

Cheery illustrations on Think Orange website, a Portuguese design studio.

Sometimes (but not always) an illustration allows us to express an idea with more clarity and intuitiveness of a written text: as in this case the fish orange represents the customer profile, in perfect consistency with the global marine environment.

  It’s an interesting idea linking the background illustration to the logo as in Readwhale home page: a social network dedicated to books (as the most famous Anobii and Shelfari), that reports automatically on Twitter updates in your library.  To explore!

I like very much vector illustrations, even when they are very geometrical such as this.